You may have the biggest news in the world to tell, but if nobody listens, the truth may be as good as lost. Until you’ve persuaded the media to listen to your story, nobody cares. Luring media attention is easier said than done, however. Often, it requires an extensive campaign and solid press release services to pull off a sound publicity campaign.
However, press release services are far from equal. Some hire people whose English is not up to par in order to curb expenses. You end up with copy that’s barely readable, trying to convince the literate journalistic world the validity of your story with grammar that’s seldom correct.
Still others use language that’s essentially gooey with marketing, tipping any journalist off to the fact that you really just have something to sell, rather than a truly intriguing news story to tell.
What you need is a well-crafted, professionally written press release that tells the journalistic points of your story, one that sticks to the point and tells the news hounds everything they need to know. The press release should stick to what is “newsworthy,” hooking the journalist from the very first sentence.
Journalists get barraged with so many press releases that it’s hard for them to take them seriously. Most have no relation at all to the journalist’s objective. She might peruse it just for a gimmicky kick, but if the press release doesn’t go beyond the gimmick, your story hits the circular file or gets jumped over for the next.
What you need is a press release that spells out the news up front in absorbing language that is impossible to resist.
A good press release demonstrates why the story is news through concrete representations.
Invest in superior press release services that tell the story with a newsworthy hook. Grab the journalist’s interest with writing that clearly crafts the dimensions of the story you want to tell. Often, it’s the press release that inspires the angle the story takes. Start with a well crafted story that packs from the first punch.
